We are progressively working on new ideas. Today is a great day for QR Code marketing as we are rolling out our new unique feature – The Super Dynamic QR Code.
Our Super Dynamic QR Code feature allows you to plan your weekly/monthly marketing activity in advance. You can even specify the exact date on which your specific content will appear, which is perfect for any kind of product launch date, openings or events that are normally promoted through posters, flyers and other marketing activities. You schedule your QR Code once and from then on, it works on its own.
Example
Let’s say your local pub have regular stand up comedy shows on Thursdays and parties on Fridays. For these two days your QR Code can be linked to some different content then automatically revert to the default one. If this is a repeating event then this approach is far easier than setting up a new code or editing its link every week. Normally, the QR Code should be connected to a mobile web app to get more info about shows, events, artists, submissions.
The Smart phone market is growing faster than any other market and by 2014 mobile web usage will overtake desktop web usage. Brands and businesses are learning how to leverage their campaigns to engage with mobile audiences via QR Codes. The incredibly fast changes we see today are empowered by the communication revolution and you will either catch it or will be left out.
A QR Code is a 2d barcode (square matrix code) designed by the Japanese corporation Denso-Wave in 1994. Initially they were used to track vehicle parts during the manufacturing process. Today they are ISO standardized and open source.
We’re happy to announce the release of a QR Code platform that can help you get on board and take advantage of QR Code technology and truly optimized Mobile apps solutions.
We are working closely with agencies and clients around the world to provide top QR Code and mobile services for brands and businesses. QR Codes and the mobile channel are our passion – good enough is not good enough, we strive for excellence!
QR Codes are the easiest way to transform your analogue marketing into digital, and QR Codes can be the medium that connect your brand with mobile audiences out there. They represent a new communication channel that everyone can afford and they can be easily implemented alongside your current marketing activities. Their huge advantage is the low budget that is needed to enter into the space of mobile communication.
We live in times of mobile and social networks and information has never before been so available and so easily accessible. Everything is going mobile and you should consider how to prepare your future marketing strategy with mobile channels in mind.
How we build it!
We were blow away by the potential of QR Codes back in late 2009 when we first started using them. Initially we needed QR Codes just for connection to our mobile product, but we became so impressed by QR Code technology that we built our own QR Code generator and we put this generator online on September 15th 2010. Since then our story has developed and recently we launched a QR Code platform with amazing features and possibilities to use QR Codes in the highly competitive marketing world.
To bring our product to life we need to thank the many awesome BETA users for their support and all their QR ideas. A BIG thank you to you all, we love you!
Features
Our QR Code Platform allows you to create, manage and track your QR Codes and QR campaigns. All tracking codes are dynamic by default and therefore you can reuse them again and again. With our QR platform you can easily change your code from URL link to vCard or text QR Code, creating any type of trackable QR Code and tracking them in real-time analytics dashboard has never been easier.
You may start asking how to track the scans of QR Codes that don’t have link to your vCard, text, phone, GeoLoaction. We can track all these QR Code types and with our QR Code management analytic tools you can grab and monitor them to see how effective they are.
First, you need to go to your smart phone marketplace (Apple store, Android marketplace, Windows phone marketplace or Blackberry marketplace) and search for QR Code reader. Most of these QR Code readers are free applications. Then just open the app and start scanning. This is the list of best QR Code scanner apps.
Open QR Code
reader app
Scan the code
Wait for app to
decode QR Code
Content revealed
Mobile apps
Connecting a mobile audience via QR Codes should include an optimized mobile web site. QR Codes offer a quick way to connect to your online information for people that are constantly on the move. The majority of them have now have a Smart phone and they don’t need to type a URL into the mobile browser which is a huge time saving and less error-prone way to access information. When they take the effort to take out their phone and scan the code they get all information loaded into their mobile phone browser. When the user has loaded the whole web page into the mobile phone browser they just don’t know what to do: scroll left-right or vertically to view all the content on that page, there is so much information that isn’t relevant and it takes too much bandwidth. At the end of the day this is not the most efficient way for someone to experience your brand, service or other information on a mobile phone. So, you need optimized content that is easily browsable on smart phones and that is exactly what we are providing.
Think mobile
Think how you would feel if someone gave you 100 books and magazines instead of only the publication you asked for. Using generic desktop web pages a QR Code campaign landing page is far from what smart phone users expect to find when scanning the code and in reality poor mobile experiences or connecting a QR Code to desktop web pages is still the Number One mistake made by QR Code advertisers.
Enhance mobile experience with mobile optimized landing web page
An effective landing page should engage potential customers in a positive way. Creating a branded optimized mobile web app that work across all phones and tablets can dramatically increase mobile experience and most importantly your bounce rate can be much more efficient.
Within our QR Code Platform you can integrate proper mobile experience and create mobile web apps that are cross devices/OS platform optimized.
You can enhance your mobile experience with rich mobile content, prize contest, portfolio and social channel integration and custom landing page that can change the way you market your real-world promotions in mobile space. Without a properly delivered message, you can’t expect that people will take any action!
Tesco / HomePlus is a South Korean grocery chain and they utilized this amazing subway QR Code grocery store in Seoul in February 2011. This is very elegant and peppered with creativity and forward thinking solutions. It is simply one of the best uses of QR Codes in e-commerce in the world so far.
Customised QR Codes are essentially QR Codes enhanced with branding elements. They can transform a normal black and white code into a more engaging code that can integrate the colour scheme of the brand. Another important aspect is that users can easily identify the brand or company behind the custom code and this delivers a bigger impact with proof of authenticity, that this code is safe to scan.
How to create custom QR Code?
Designing custom QR Codes is an Art of it’s own as a designing cool and readable code is not an easy and quick thing do to. One way to enhance the black and white code is to add and overlay your graphic. With this process you can simply sign off your codes with your logotype, image, or graphic. With our QR Code platform you can do just that. You can simply integrate your logo or graphic into the QR Code and you can use live indicator to see if the Code is readable or not.
90+ gallery of custom QR Codes
From implementation of our custom codes two months ago, we were incredibly surprised at how many people were designing and creating their own custom codes. There were a few hundred custom codes generated by brands and business, government, non-profit and individuals… There is no doubt that QR Code technology has penetrated in all sectors of our daily life.
Take a look this unique 90+ gallery of custom Codes from Orange- telecommunication company to FEMA (US. Department of Homeland Security).
What do you think? Share your thoughts in the comments.
Recently two our corporate identities were featured in ADWEEK Talent Gallery. ADWEEK is a magazine and website that covers media news, including print, technology, advertising, branding and television from New York.
After a year of monitoring and making a list of new features we are proud to deliver a new version of the E-bak application for VO-KA – JP VODOVOD – KANALIZACIJA d.o.o. that runs the central Waste-water Treatment Plant Ljubljana.
This custom made highly technical industry focused application is now even more integrated into the daily life cycle of monitoring and report making system for cleaning waste water for Slovenia’s capital city Ljubljana.
The application has been expanded to monitor new events, message control board, e-archive and e-dairy for mechanical activities that take place at waste water Treatment Plants. Monitoring all the waste water and mud from tanks and making reports it is crucial to see the system conditions and operation tasks.
IT integration with main plant internal system
Data flow from E-bak application has been carefully integrated into the central IT system to allow access to reports and schedules instantly.
We are extremely proud that everything went well and to have one more happy client.
