Hi everyone! We’ve got some amazing news for you.
As many of you may have suspected …we have been searching for a new name for our QR Code platform and after much soul-searching and creativity we arrived at the name “Esponce”.
The name Esponce is derived from the words QR Code which means Quick Response. We had many names that didn’t it make through to the final rounds as the .com aspect and domain name had to be free and available to us. Domain names are running out which means we are having to be more and more creative with name development as the years go on! Thanks to all of you who have offered your help and worked with us in our .com name hunt!
In the near future we will rebrand the whole site with the Esponce name but today we are ready to start showing off some of the new QR Code features we have been working on lately. This update is one in a series and we named it the 3.5 update. Stay tuned for more… it is coming soon!
What’s new in version 3.5?
With all of the new features we believe we have come a big step closer to the QR Code platform we want to build with full v.4 version and there are many more features our users are just itching to use in real life QR Code campaign scenarios.
- GEO codes
- Mobile OS codes
- White labelling for trackable QR Codes
- White labelling for beautiful mobile apps
- Resell QR Codes and mobile apps to your clients
- Protected mobile apps (with password)
- Multilanguage support for mobile apps
- Better info on your location metrics
- Improvements here and there
GEO QR Codes
GEO codes allow you to redirect users to different URL’s depending on their location. A useful option for all nationwide QR Code campaigns as this approach can be a huge cost saver. As a benefit you have analytics and the ability to compare results in one place.
Mobile OS Codes
This is easy solution that enables you to link a QR Code to multiple app stores at once. You can link to the App store, Android store, Windows marketplace or BB store. The code is smart enough to understand the difference between iPhone na iPad as well. Use this code even if you have an app just for one platform as you will get information on how big a user group is on the other platforms. If you can not offer users a download link you can switch to a default destination.
White labelling for trackable QR Codes
You can expose your brand using white labelling option.
QR codes have the information embedded into the code and the information displayed on the mobile screen when the code is scanned is dependent on the QR Code reader the user has. White labelled QR Codes allow you to brand codes such as (vCard, vEvent, Geo location and map, text, e-mail, phone number, SMS).
The white labelled code is set once and then applied many times to the chosen QR codes at your convenience. You can buy white labelling tags and each time you decide what that chosen QR Code will be branded for, you have only spent one tag. If you delete the QR Code or remove the white labelling from it you get your tag back.
Our open pricing structure allows you to buy as many white label tags any time you need them. A white label tag is always connected to the existing QR Code tracking subscription plan.
White labelling for beautiful mobile apps
You can expose your brand using the white labelling option on mobile apps.
This option is the perfect solution for agencies, retailers or publishers, allowing them to take advantage of mobile marketing serving their own clients. The white label code is set once and then applied many times to mobile apps at your convenience. White label tags are dynamic meaning that once the mobile app, that is using the white labelling, is deleted from the system you get your white labelling tag back.
Our open pricing structure allows you to buy as many white label tags any time you need them. A white label tag is always connected to the existing mobile app subscription plan.
Re-sell a QR Code platform to your clients under your brand
Adding clients to your account and making brandable mobile apps was a request that came up time, and time again from our users, marketing agencies, studios and businesses. Now all this is possible on any subscription plan you may have by adding more clients to your account.
We provide custom solutions as well
We provide various solutions and consultancy services to agencies, brands, retailers, publishers and others to ensure that the execution of the final client QR Code campaign is perfect and delivers exactly what is needed for a successful mobile marketing campaign.
Protected mobile apps
You can hide the mobile app from being visible to the public. This scenario can be used if you are working with exclusive services, internal apps or just testing before the launch.
Multi language support for mobile apps
Mobile apps can be customised and translated to any world language. You can edit/translate a default language and customise everything from a contact form to an error page.
Default languages: English, German, Dutch, Spanish, French, Portuguese, Russian, Italian, Norwegian, Swedish, Danish, Polish, Czech, Slovenian, Hungarian, Serbian and Croatian.
Better info on your location metrics
We have improved many of our existing features but most of all we wanted to give our users a better overview of location metrics. We integrate an interactive map with the location markers of every QR Code scan. While we were creating this map feature we discovered that it required pretty intensive processing and all the data was potentially going to lead to slow page performance… We went back to the drawing board on this and returned with a massively improved 10 x time speed optimization!
Improvements here and there
- vCard – two fields for work phone and mobile phones
- QR code with logo in SVG format
- Better, faster and optimised Mobile apps
- Touch screen Photo gallery in mobile apps and social sharing button
- Improved API 2 for transparency feature
